Urban Renewal @ Trans-Pecos
We brought Urban Renewal down to the iconic Marfa, TX to pop up as an official partner of the Trans-Pecos Festival. Attendees shopped our curated collection of one-of-a-kind finds featuring femme dresses, crochet knits, denim, and bedazzled Texas-themed apparel. We leveraged the opportunity to spread the word about the upcycling practices that fuel Urban Renewal and reach new vintage-loving customers through our shared appreciation for music. Headliners included Spoon, Ben Kweller, The Heavy Heavy, Neal Francis, and more. With a prime location in the retail circle directly across from the stage, Urban Renewal was prominently placed to capture foot traffic and engage with guests before, during, and after performances.
Responsibilities:
Concept Development
Mood + Inspiration Boards
Activation, Environment, + Wayfinding Design
Art Direction for 2D + 3D Elements
Communication Design
Comp Analysis + Market Research
Sourcing + Ordering
Installation Oversight + Styling
Vendor + Venue Management
