Liz McDonough is a brand marketing strategist and interdisciplinary designer who is driven by a fascination for the material byproducts of social systems.

She operates at the intersection of creativity, analytics, and strategy to build brand affinity through engaging, human-centric campaigns and experiences that reflect the modern zeitgeist and align with brand vision and business objectives.

Liz currently works as Global Design Producer for an experiential marketing agency, conceptualizing and executing international programs that align with tentpole moments ranging from F1 Grand Prix races to the World Economic Forum. Further, she serves as a creative consultant for The Periplus Project, a nonprofit that oversees interdisciplinary design residencies in rural Greece, supporting sustainable innovation within local communities.

In addition to these professional endeavors, Liz leads Good Intentions™, an independent design studio dedicated to narrative-driven artistic exploration and material research. Her work has been exhibited in galleries and cultural spaces from Philadelphia, Pennsylvania to Kalamata, Greece. You can find more about her artistic endeavors on the Good Intentions website: wehavegoodintentions.com.